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Web marketing is the creation and _______ of satisfying exchange relationships? The definiton is based upon an a basic marketing exchange process, and recognises the importance of. Is the creation and maintenance of. The creation and maintenance of satisfying exchange. Web kotler and armstrong (2010). Web according to social exchange theory (thibault & kelly, 1959), social behavior involves social exchanges where. Click the card to flip 👆. Click the card to flip 👆. Web the creation and maintenance of satisfying exchange relationships. Web is the creation and maintenance of satisfying exchange relationships.