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Makes it easy to build lasting customer relationships and provides the freedom to tailor your. Brand hails from a time before customer relationship management (crm) was a real category,. Crm software is a flexible and adaptable platform that lets you customize your crm to your business and industry. Crm offers a customer database software that helps you manage your customer information efficiently and. Web work more effectively with act!, the #1 selling contact and customer manager. Is a proven crm and turnkey marketing solution, so you can market more intelligently, sell more effectively, and rest.